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3 Reasons You Should Stop Focusing on Your Competition’s SEO Practices

July 25th, 2014 by Tom Hedrick in search engine optimization

It’s inevitable in business to look at what your competitors are doing. However, if you are constantly hung up on what they are doing, you’re going to miss something. This happens a lot in competitive industries where any advantage is welcome, especially when products and services are very similar. If you want to get past the next guy, you’ll want to focus on different things. Fixating on whatever it is that they are up to, and trying to match them at every move will not suffice.

There are several reasons that you should stop focusing on your competitors SEO practices, and it comes down to a few key elements that you’ll want to do for yourself. Turn the tables and have them try to figure your strategy out for a change, and do so with the following reasons at the helm.

Some Companies are Taking Shortcuts

Search engine optimizationWhen it comes to competing, the likelihood that your competitors are cheating, is probably high. You’ll find that when you try to match them frame for frame, you could succumb to the same things. Do not allow yourself to end up cutting corners in order to get the same kind of traction that they are getting. This is often times a disaster, because search engines don’t care about whether or not you’re competing for market share. When both sites plummet in the rankings, you’ll realize that it was a bad idea to emulate their efforts.

You Will Miss Out On What Your Clients Want

What your clients want should be your #1 concern. When you’re consistently watching others, you’re bound to forget what made your business stand out in the first place. Building your own site and business with concern to your existing fan base is the most important thing that you can do when it comes to working with search engine optimization. Missing out on what the client wants will only force them to seek alternatives for their needs. In highly contested circles, you have to look away from what others are doing and instead focus on your own optimization strategy.

It Is a Waste of Your Time

When you’re trying to move forward, you cannot look behind you or to the sides. That’s going to cripple your progress. Hire a professional SEO service that can do this for you and you will not have to worry about what others are doing. When you have someone that is experienced in working with optimal search engine strategies, you will be getting traffic and interest in whatever it is you’re promoting. Furthermore, keep up with everyone else in your industry could be vexing, and time consuming. There are better ways to invest your time, that’s for sure.

When it comes down to competing in a crowded marketplace, you have to work with professionals that can help customize a marketing solution that will fit your budget and meet the goals that you have. If your own goal is to emulate someone else’s success, you will forget to meet your own wishes. Set aside your own goals and ideas and chase them accordingly. When you focus on what you’re doing and you concern yourself with only what your ultimate long term plans are, you’ll reach them. It’s far easier to have goals and a plan of action than it is to constantly focus on the competition, especially when there are so many components that work within internet marketing.

Whether you hire someone straightway, or you have someone working on just SEO, you will want to have all the components working together in terms of internet marketing. When everything is working in unison, you will surpass all your competitors, and level the playing field, guaranteed.

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